Our SOCIAL MARKETING CENTRE Objective

Since the day, ANTz Latex inaugural, we have always work towards our established vision and mission ; which is to create awareness, change attitudes and encourage protection. Through our years of achievements, ANTz Latex has set up its first social marketing centre, determine to educate and carry out healthful or socially beneficial messages to promote the adoption of any behaviour change that will improve the health or well-being of our society as a whole.

Our social marketing programs do not seek to make high profits. As long as there is a latent demand for our products, we will do our best to work out any effective distribution to bring the need to the society at an affordable price especially to the lower-income people.

ANTz Latex, with its vast global distribution network, aims to be a leading social marketer in the world, mainly in HIV/AIDS prevention.

How does our SOCIAL MARKETING program work ?

Social marketing emphasis is on behaviour change. ANTz Latex will combine education to motivate a wide variety of healthy behaviours, including the proper use of condoms. We, at ANTz Latex will sell its products through our wholesalers and retail networks, primarily to lower-income persons. Our condoms are branded, attractively packaged, widely marketed, effectively promoted to the poor, and sold at low prices affordable to the poor.

Why is SOCIAL MARKETING need ?

Being a condom manufacturer, ANTz Latex strongly believes that condoms can save lives. Knowing that AIDS is now one of the most devastating diseases in the world and it is continuing to spreads, prevention programmes without the distributions of condoms is equivalent to not doing programmes at all.

HIV can be avoided. Provided that all people everywhere can be given information, education, and the proper products to protect themselves and others.

Companies usually sell their products at higher prices targeting only on those who can afford. Such practise in fact, and only reach out to a small portion of the population, especially to those of low-income group in this present cash tight economy.

ANTz Latex welcomes and opens to any Social Marketing programs. The main objective is to be able to channel more subsidised condoms to the poor.

Working with Unlimited Partners

ANTz Latex always has contingency inviting others to join our projects and programs so to expand the reach. At ANTz Latex, we always believe in building connections with people or organisations, pooling resources and promoting campaigns through many organisations who works toward the same goal, can produce synergistic effect greater than each could achieve on its own. The importance of coming together in coordinating joins efforts.